Cadbury “Choose Your Joy” Social-experiment Viral campaign

Cadbury Dairy Chocolate develop a theme “Choose Your Joy” in 2015. Based on the tag line, we successfully brainstormed an idea and conducted a social experiment video about “JOY”. By inviting a celebrity Gregory Wong as Master of Ceremony, we have produced four giant gift box in Tsim Sha Tsui Cultural Centre, and see if anyone will make a step forward to open our gift box rather than just picking one chocolate sample. In the experiment, music performance, dancing performance and celebrity showing-up together with big box of chocolate, all these were the extra joy that the audience could have after they step out. Result was amazing and the video we drawn was well-flow through different digital channel.

Our Role

 

  • Gimmicks & Content Development

  • Creativity Ideas

  • Funny & colorful decoration

  • Video shooting & production

  • Operation & management

  • Digital Viral Campaign

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