La Roche-Posay is a leading player in the development of products formulated for sensitive skin ensuring the highest tolerance and safety all over the world. La Roche-Posay provides ranges of products regarding to make-up, facial care, hair care and sun protection, aiming at offering people a better life for sensitive skin. In order to increase exposure to more target audience, in-store activation with premium distribution and photo-taking are suggested as it directly give help in educating parents and enhance the usage of Lo-Roche Posay.